Arsonsisi renews its sales division and strengthens its presence in the Italian market of powder coatings

General Line has been created, a successful team for the Italian market of powder coatings.

To operate more efficiently and promptly respond to the diverse needs of the market, the company has reorganised its sales division, going beyond the standard division by product lines. This resulted in new business units divided by segments, aimed at similar groups of customers. These include General Line, dedicated to powder coatings for the Italian market.

The experience and expertise of staff specialising in various technologies make Arsonsisi a complete and successful team in the field of industrial coatings.

The meeting of the General Line sales force, held on June 6 and 7 in Baveno, was an opportunity to present the current organisation to both long-standing and newly acquired partners.

Arsonsisi continues to believe in the domestic market of powder coatings, despite the critical situation facing the Italian economy. The company is expanding its sales network and boosting its national coverage to be closer to customers.

The meeting addressed a number of issues. Discussions focused on the development and consolidation of new sales to strengthen the company’s presence in the industrial market with quality products.

The extensive range of 1,400 item numbers, 500 of which are constantly in stock, and two quality management system certifications, make the company the perfect partner for all needs.

Few competitors can claim such an extensive know-how.

Arsonsisi’s Research and Development laboratory, a driving force for change, proved to be a dynamic and valuable tool for satisfying the market and offering the best possible solutions to ensure long-lasting, successful partnerships with customers

Projects for the development of new products and innovative solutions will continue even after the two-day workshop.

The picturesque setting of Lake Maggiore, enhanced by glorious sunshine, has certainly contributed to warm the hearts and nurture team spirit.

With renewed motivation, the sales force is now ready to face the challenges that lie ahead, to confirm Arsonsisi as a leading supplier of technical solutions for the powder coating industry.